- Zynga Raises Massive $147 Million Investment from Japan’s Softbank to Fund Asia Expansion
Japan’s Softbank could have bought between 2.5% and 5% of Zynga for $147 millions. The aim of this operation could be to allow Zynga to enjoy numerous mobile services offered by the bank in order to expand its business in the Asian market. After the disagreement between Zynga and Facebook, and the agreement signed by these two giants, Zynga seems to seek his independance by multipliying its support. After invading Yahoo!, Farmville, Treasure Isle and other Zynga’s games could soon be available on even more platforms.
Source : BusinesseInsider.com
- Jonathan Takiff: At E3: New games, boxes, accessories, an MS Kinect-ion … & 3-D
During the Electronic Entertainment Expo (E3), the announcements have been numerous; new games, new consoles…
Microsoft introduced its new Kinnect concept, a kit which includes camera-and-microphone accessories, destined to become a new competitor for the Nintendo Wii.
The biggest announcement of E3 is probably the one made by Nintendo, which introduced its future portable console: the 3DS. Echoing the foundations of the DS, it will integrate a technology allowing toplay isometric 3D games without glasses. It will also be equipped with two cameras: one on the front and the second located on the back of the console.
Source : Philly.com
- IPad’s Early Adopters Are Gazing at the Ads — for Now
After launching the iPad, Steve Jobs introduced during the last Keynote its new advertising platform: iAd. Innovating product and service, this could radically change the way to advertise on mobile devices. According to AdAge.com, the first results are really promising. « Pointroll says interaction times for ads on the iPad are averaging about 30 seconds. Click-through rates have been between 0.9% and 1.5%, six times the benchmark for click-to-expand ads on the web. »
Those results are more than likely due to the product’s novelty. iPad-users would be so curious that even advertising would be a particular attraction. The iPad would also incorporate new uses in the world of advertising, such as the use of the accelerometer or geolocation.
Source : AdAge.com
- “The Geek Factor”: what if serious games could make people aware about global warming?
The Website Digital 2.0, in a partnership with Weforest.com, launches a unique contest: The Geek Factor, a competition in which teams will have to create a social game integrating networking interfaces and whose goal is to educate players about the problems linked to global warming and deforestation.
Between social and serious game, this project shows that it’s now possible to use the Internet and video games to approach societal problems and to encourage everyone to take their share of responsibility in caring for our planet.
Source : Digital2point0.com
